For years, I did start-up sales by day and stand-up comedy by night.

Sales was rough. I was buried in pitch decks and feature updates, never fully present on calls. My buyers could tell.

Long story short, I got fired.

When I landed another role, I tried something new—connecting with buyers the way I connected with audiences. Leading real, engaging conversations made buyers want to talk to me more—and my competitors less.

It worked. While topping the leaderboard, I built a framework for human connection in sales. When I shared it with colleagues, we closed bigger deals by unlocking deeper pain.

Then, at SKO, a keynote speaker talked about climbing Everest. Inspiring, but not actionable. Then a sales expert spoke. The content was actionable but the presentation wasn’t very engaging. That’s when it clicked—I do stand-up, and I have a framework to help GTM teams grow.

So I quit selling tech to sell myself. Now, I train GTM teams at Microsoft, Twilio, Zendesk, and others—helping them sell better and laugh along the way.